After you get past the hand-waving, the promise of "awesome," the fast-talking buzz-word-laden smarm that is endemic in the mobile e-commerce world today, it comes down to some really simple questions:
- In simple English, what does it do?
- How specifically does it benefit customers?
- How specifically does it benefit merchants?
- Can your grandmother use it? Seriously ... is your market self-limited?
At Kostizi, we figured out some pretty basic stuff. First, the smartphone/mobile commerce space is potentially pretty cool. A lot of players, large and small, are feverishly working to homestead a piece of what will likely be a big deal one day.
The Winning Bet
We also realized that there was not one winning technology to bet on. Think about it. How many different kinds of smartphone makes and models are out there? How many different mobile operating systems does that mean? What happens when a really cool new phone comes out and practically overnight a completely different platform requires a new application?
Sure, geo-proximity is important — but will it be an app, or a mobile website? Or an information field filled with micro-broadcast signals? When it comes to redemption, will it be phone-to-phone QRCode scanning, or NFC chips, or Tap? The fact is, the entire mobile ecosystem is really new and filled with competitors. Make the commitment to one ... and you just might be left short when the market evolves in an entirely different direction next year.
So what's the answer? For Kostizi, it's clear: the Kostizi card.
Yes, we know it's old school. But that's the point — card technology is ubiquitous! That means it's everywhere! With a Kostizi card in one hand and a smartphone in the other, Kostizi can deliver what no other dealspace player can: easy dealspace access to 99.9% of all existing merchants.
What our mobile solutions do in simple English: We provide an easy-to-use mobile site and some apps for shopping on the go. We also provide print-to-phone vouchers — a simple QRcode to carry the deal.
Some merchants will opt for print-to-phone redemption. Kostizi customers can make use of that technology.
For customers, Kostizi mobile means the ability to find deals near you, ALL deals — those on the Kostizi card or print-to-phone offers — and buy those offers on the fly. For Kostizi, it's simply a component of our platform.
For merchants, Kostizi mobile means choices. Want to keep that tried-and-true credit card terminal and take advantage of the emerging Network Age? No problem — the Kostizi card is your link. Want to adopt cutting-edge redemption technologies? We're there — with a lot more in between and even more coming out of R&D.
Finally ... can your grandmother use it? You betcha! As simple as a credit card, the Kostizi card is one form of mobile technology that does not require a steep learning curve. No printer needed, no GPS tracking required — simple, safe, easy to use.
When it comes to mobile solutions, get beyond the hype. Looking for the "killer app?" You found it.
To learn more about Kostizi contact: sales@kostizi.com or call (801) 983-5481.
